cc licensed ( BY NC SD ) flickr photo shared by orkomedix

We are back! Schools are open, kids are registered and in classes and teachers are eagerly setting up their classrooms for an exciting year. I am excited as well for yet another new job (Will I ever have the same job for more than one year!?) and one of the big things that got me excited was our first three days back for professional development. The first day was spent with an opening presentation by our division and then two and a half days spent with our own staff on a retreat. I was pleased to hear how often the topic of sharing what is going on in our classrooms came up.

Most of you will know the name George Couros, he is Division Principal in my division and he gave the Keynote address at our opening day. His presentation was amazing, and one of the big take-aways for me was the idea of giving our students an audience. He talked about how students who practice weeks and weeks for the Christmas concert always seem to fool around, not take it seriously, and make you think they may just bomb, but when the day comes, they are amazing. The difference of course being that you provided them an audience, and they performed.

At our school’s retreat, we discussed at great length the importance of home school communication and meeting our parent community needs by providing multiple avenues for connecting. Facebook, Twitter, Blogs, text messages, email and of course phone calls and school visits all came up. It is great how creative and flexible our teachers are with finding and utilizing all these methods of communication. Keeping our parents aware of what is going on in our building is an important part of what we do.

But George’s speech and our time at retreat had me thinking about who our audience really is. With our students, we know that any blog post, project or tweet is going to be aimed at their friends or their parents. With our staff, their number one concern will always be the parents of their students. If this is the concept of audience our students or staff have, then it will definitely shape, and more than likely limit the message they share.

The advantage technology provides us when it comes to sharing is that there is no limit to how far our message can reach. It is for this reason that we need to start considering this when we write a blog post, send a tweet or post a video clip. When our students blog or tweet, we should emphasize that they are speaking to anyone and everyone. We of course need to facilitate an active audience, both by sharing their work ourselves and using support like the hashtag Comments For Kids (#comments4kids). It is when someone they DON’T know comments on their blog or responds to their tweet, that the power of their audience can really impact them.

With our colleagues, the same is true. We do want our teachers sharing with the parent community as often and effectively as possible, but they too have so much more to offer than that. Sharing what is going on in our classrooms with our local community can garner support, can inspire involvement/volunteerism, and can model transparency in education. Our community pays the taxes that fund our schools, and involving them through sharing only seems right. Sharing with educators in our division and province/state can facilitate collaborative endeavours, can improve teacher practice (ours and others), and can promote sharing from others. Sharing with educators all over the world can help us all learn and grow as we collaborate across time zones and borders to grow education everywhere.

Last summer, as the school year came to a close, I read a tweet and blog post by Matt Bebbington about Innovation Day, a day where the students are given the entire day to work on whatever they choose after making a proposal and having it approved. Matt had his Innovation Day at his school March 8th, 2012 and took the time to share the process of planning, putting on and reflecting on the entire endeavour. Matt is a PE teacher in England, and while he had a big impact on the students of Wilmslow High, he had an even bigger impact as his sharing has led to Innovation Days all over the globe. We plan to run our own Innovation Week this coming December.

By blogging and tweeting with a global audience in mind, Matt had a huge impact on a number of teachers and schools. This year, as you and your students use technology to share what is going on in your classroom, keep in mind who your audience is. There are hundreds of stories of students and teachers creating huge movements all over the world, but that isn’t the only reason we should share in this manner. Knowing who your audience is shapes the message, and inspires the author of the message to produce the best work they can. If you and your students share every message like its show time at the Christmas Concert, your audience will get what they deserve, and your audience will have had an impact on the learning of your students and you.

2 thoughts on “Audience

  1. Thanks for the mention Jesse…greatly appreciated. Interestingly enough, this post made me think of my preparation for that day and how nervous I was about the audience, both of people that I knew and didn’t know, but I would definitely have a connection to at some point. It was nerve wracking. But it is not only about letting people know about the audience, but giving them the time to prepare to be successful in front of that audience as well. I think there is a balance between having the “one off” events where our kids get an audience, but also the smaller or more indirect audience that something like blogging would give to a kid. I have to really think a lot about my work when I write but I also want it to be good when I am preparing in such an open environment.

    The audience can also help though to get you prepared for other audiences as well. If you have been reading my blog, most of what I spoke about, I had also written about prior in my blog to help not only put my thoughts out there, but to also get feedback. From the conversations I had with people I may not know, I refined and rethought all of the stuff that I have done. We can learn that the audience is important, but it doesn’t have to be one way either anymore. The audience can be great for pushing the performance as well. The great thing about social media.

    Anyways, enough rambling, but I did want to share my thoughts. Thanks for the post!

  2. Thanks for the mention Jesse. It’s always great to hear that great practice can have a global impact through blogging. I’m also quite proud I’m mentioned in the same blog post as George Couros whose tweets I follow religiously!

    Please let me know if you need any help with your Innovation Week – I’d really like to hear about it in detail. We’re holding our second Innovation Day in early 2013 so it would be great to see the results of your students’ innovative endeavours


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